Dear Shana,
Thank you for inviting me to quote on services for Otto Industrial Instruments. As discussed, the focus is to bring some visibility to your business online and increase enquiries, service bookings and sales. I have put together a few options for you to consider as well as how they will help you reach your goals.
Please find the proposal below:
3 x Pages of Web Copy e.g. Homepage, Services and Products. Price includes: - Up to 500 words per page - Client briefing - Thorough keyword research and competitor analysis. - On-page SEO optimisation
400 word blog submitted monthly Price includes: - Topic suggestions - Keyword research - Topic research - SEO optimisation - Upload to WordPress site - Snippets for social media A blog post serves a number of purposes. Firstly, having a regular blog post on a local topic means your website is always updated with fresh, local content and helps Google figure out where you're located. It also indicates to Google that you're website is fresh with new content and not stale. Secondly, a blog is a great way to capture potential clients who have never heard of you before but have searched the keyword used in your website’s blog.
In order to maximise the chance of your website ranking in Google, I recommend ongoing onsite and offsite SEO. This includes: - An initial site audit and strategy. This will set out a plan for your website moving forward including keyword analysis, competitor analysis, website structure & internal linking, suggestions for improvement etc. This is particularly useful to carry out before content is written. - Regular performance reviews - Building high-quality backlinks to your website from other relevant websites; it's like a big thumbs up to Google when other websites think your site is worthy. - We will pitch to other website owners and editors on your behalf, and add your website to only quality business directories. - Each month we will write a 600-word guest blog on your behalf and have it placed on a relevant, high-quality website after pitching to various editors. The article will contain approx.. 2 links back to your website. - Monthly report
Mandala Digital has access to a Web Developer for when changes or improvements are required on your website that are out of our scope. The cost of the web developer is $110/hour and will be added to your monthly invoice. If you require a set price for project work, this can be arranged.
If you would like to join us and become a client then we’d be delighted to have you.