Proposal for Beautiful Bravado - Mandala Digital

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Proposal for Beautiful Bravado

Dear Michele, Thank you for inviting me to quote on services for your business, Beautiful Bravado. As discussed, the focus is to bring online visibility to your business, increase online enquiries, service bookings and product sales.  I have put together a proposal with recommended activities to build your online presence, particularly your business being found on Google. Please find the proposal below:

Scope of Services

4 Pages of Web Copy + 6 Product Descriptions

4 x Pages of Web Copy - Homepage, About Us page, Services, Shop. 6 x Product Descriptions - I recommend starting with the most popular. *N.B. The copy will be split up over the first 3 months Price includes: - Up to 500 words per web page - Up to 200 words per product - Client briefing - Thorough keyword research and competitor analysis to find keywords with the biggest chance of helping you rank in Google. - On-page Search Engine Optimisation (SEO)- I ensure all web copy is structured in a way that Google likes including proper keyword placement.

Monthly Blogs

600-word blog submitted monthly Each blog includes: - Topic suggestions (based on what will get you the best chance of traffic) - Keyword research - Topic research - SEO optimisation - Upload to your WordPress website - I will write snippets for social media A blog post serves a number of purposes. Firstly, having a regular blog post on a relevant topic means your website is always updated with fresh, relevant content. Including some local content e.g. best places to buy X in Springfield, helps Google figure out where you're located. It also indicates to Google that you're website is fresh with new content and not stale. Secondly, a blog is a great way to capture potential clients who have never heard of you before but have searched Google using the keyword in your website’s blog. Get these people onto your website and provide them with value i.e. more tips, freebies in return for signing up to your email list. E.g. a free 30 Day declutter challenge worksheet. The more they get to know you, trust you and appreciate your expertise, the bigger the chance of them eventually booking with you.

Monthly Search Engine Optimisation

In order to maximise the chance of your website ranking in Google, particularly for local search, I recommend ongoing onsite and offsite SEO (Search Engine Optimisation). This includes: - An initial site audit and strategy to set out a plan for your website moving forward. It will cover keyword analysis, competitor analysis, website structure, internal linking, suggestions for improvement etc. This is particularly useful to carry out before content is written. - Building high-quality links to your website from other relevant websites. This is like a big thumbs up to Google, a link tells Google other websites think your site is worthy. - We will pitch to other website owners and editors on your behalf, and add your website to only quality business directories. - Each month we will write a 600-word guest blog on your behalf and have it placed on a relevant, high-quality website after pitching to various editors. The article will contain up to 2 links back to your website. - Ensure your website is optimised for Google search with various regular onsite SEO activities. - Set up and optimise Google My Business for local search. - Monthly report outlining visibility including traffic and keyword ranking changes.

Facebook Page Creation

The Facebook Page Creation Package includes: - Sign up and create a page - Select Categories - Create cover image - Add photos and logos - Add a short description - Add a long description - Create username for page - Complete About section - Create the first 3 posts - Ready to ENGAGE!

Instagram Page Creation

The Instagram Page Creation Package includes: - Create Account (if you don't already have an Instagram account) - Create a new business page - Add profile image - Add bio and hashtags - Post first 6 posts - Create a relevant list of hashtags

Social Media Package

Take a load off - We curate, create, schedule, report. Facebook and Instagram - 40 posts per month (20 per platform – approx. 5 posts per week) - We will create images, write all captions, find relevant viral videos to share and boost engagement, research relevant articles to share, conduct hashtag research for Instagram and schedule all content at optimal times. - Monthly report and recommendations. This package also includes: 4 stories (2 stories per platform) N.B. This package does not include page management & engagement i.e. responding to comments, optimising the page, changing cover images, engaging in groups and other pages to grow your page. You mentioned you'd like to manage your own profiles so I have included a social media coaching option below to cover the essentials.

New Wordpress Website Development

• Wordpress installation and set up • Woocommerce installed and set up with flat rate shipping and payments through either Paypal or Stripe (client to set up account) • Custom Responsive Theme Development* based on approved design (image-based mock up with up to 2 revisions) • Dynamic parallax/CSS animations on home page as in supplied example • Up to 6 pages of information-based content uploaded • Up to 5 image galleries OR before/after interactive animations embedded throughout site (see for examples) • Up to 10 main shop categories set up • Up to 10 simple products (ie without colour/size variations) uploaded • 1 Email Contact form to reduce spam • Embedded Google map (if appropriate) • Embedded Instagram feed • Social media links (if appropriate - including any or all of the following: Facebook, Instagram, Twitter, LinkedIn, Pinterest) • WP Rocket installed and configured for quicker loading times • WP Security and Sucuri plugins installed and set up • Yoast SEO plugin installed for meta content • Google Analytics tracking code applied Mandala Digital will liaise with the web developer on your behalf and relay the information back to you in an easy to understand manner. There's no need to be concerned about not understanding technical jargon. This cuts out any confusion and ensures a quick and smooth process. NOTES: *Custom Responsive Theme Development Custom theme development means your site is built especially for you, with all the features you require and nothing you don’t, to ensure a fast, lightweight online presence so your users aren’t left hanging waiting for content to load. Responsive website design ensures your website will be easy and intuitive to use, and will look fantastic on a wide range of devices from large desktop computers, to smaller laptops, tablets and smartphones. The design scales and adapts to the device it’s viewed on ensure a positive experience for your visitors. **Images Please provide images. If you need stock imagery, I can supply images to complement your website design for an additional $21 per image. Samples will be provided as part of the initial design for approval, before any cost is incurred. Wordpress FAQs What is Wordpress? Wordpress is the most widely used Content Management System available today. It allows you to update almost any area of your website through a user-friendly interface in any internet browser, anywhere. What are the benefits of Wordpress? As Wordpress has such a large online community, it’s constantly being improved with increased security and new features. It’s also Open Source - which means it is free to use. This doesn’t mean it’s amateur - sites such as The Obama Foundation, Renault and The Walt Disney Company are all powered by Wordpress. What are the drawbacks of Wordpress? Due to its popularity, it can become a target for hackers despite its impressive security. For this reason, it’s important to ensure the site is regularly backed up and updated. This can either be managed in-house (and covered in the initial training), or we offer a monthly Wordpress maintenance service for $72 per month.

Additional Services

Web Development

Mandala Digital has access to a Web Developer for when changes or improvements are required on your website that are out of our scope. The cost of the web developer is $110/hour and will be added to your monthly invoice. If you require a set price for project work, this can be arranged.

Social Media Coaching

You want to manage and be present on your own social media accounts but you're not sure where to start and how to do it. Save time having to search for and understand the plethora of information internet and have a one-on-one coaching session with me. Coaching topics are guided by you and what you feel you need to learn. We can cover anything from what to post, when to post and how, to how to increase engagement (get more likes, shares and comments), how to read your analytics and how to get people to take action. $250 for a 2 hour session. Includes travel time and meeting in a private room at The Third Space - Orion.

Monthly website backup and system updates

Recommended / optional $72/month

Your Investment

Web Copy & Product Descriptions (monthly over 3 months))
600 Word Blog (monthly ongoing)
Search Engine Optimisation (monthly ongoing)
Facebook Page Creation
Instagram Page Creation
Social Media Package (monthly ongoing)
New Wordpress Website Development

Total: $4878

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If you would like to join us and become a client then we’d be delighted to have you.

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