When running a small business, one of the most important skills to learn is how to get traffic to your website. If you can’t funnel traffic to your site, chances are your business will struggle to thrive no matter how hard you work. The problem is when you type “how to get traffic to my website” into Google, you are presented with a whole host of often complicated and conflicting information, making it very hard for you to proceed in the right way.
Let me help you. Here, I’ve put together a list of easy to implement ways to get traffic to your website.
Ensure Your Website is Google Friendly
A primary aim of your website should be to rank highly on Google. In order for this to happen, you need to ensure your site is Google-friendly. A few ways you can do that are as follows:
- Provide high-quality content that provides value to your readers.
- Build links from other sites to yours
- Order your site links logically
- Avoid keyword stuffing
- Make sure your site loads within 3 minutes. You can check your site speed at pingdom.com
- Ensure your site is optimized for mobile devices
This is by no means an extensive list, but it is a good place to start.
If you want to attract top of funnel traffic to your website, that is if you want to make people aware of your website, one of the best tools you can employ is content marketing. Basically, content marketing is the process of creating blog posts, articles, videos and audio that is engaging, informative, shareable and which links to your own website. If you do this well and share it on social media, on yours and others’ blogs, and you work hard to get it ranking highly on Google, people will take notice and they will be directed to your website.
As well as using email lists – lists of email addresses compiled from visitors to websites and used to distribute information and advertisements via email – for marketing purposes, it is possible to use email lists to drive traffic to your business site too. You can do this by sending special offers and promotions that will pique interest, and which require a click to complete, or by providing tidbits of information that the reader will want to visit your website to pursue further.
Using keywords that rank highly in Google is a very straightforward way of driving traffic to your website. In order to use them effectively, you will first need to research your niche to identify topics your target market will be interested in and then to work out which keywords in your niche are high-value and likely to pay off. Remember, just because a keyword has a high search volume doesn’t necessarily mean it’s the right keyword for you. A keyword should match the users intent so think closely about what problem a person is trying to solve and what they’ll type into Google. For example, a woman is looking to buy the perfect gift for her sister’s baby shower. She might type in buy baby shower gifts indicating she is in the buying mindset.
If you start with these four techniques, you should notice that you are getting more traffic in no time at all, then you can start adding more complex traffic-driving techniques to your arsenal for even better results.
If you need some guidance or if you’re in a bit over your head with this and don’t have the time, contact us.