It’s not a new thing, Google updating its search engine algorithms. Google usually doesn’t announce their “Newest Update,” but search engine enthusiasts can generally pick it. It has always been evident that Google’s vision is...

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Links are essential to eventually get your website to the first page of Google's search engine results pages (SERP's). Links help Google to understand the content in a more comprehensive way. Hence, a website...

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User Experience (UX) is a user’s behavioural pattern that Google uses to establish the ranking on Google’s SERP (Search Engine Results Pages). There are some specific signals Google considers before affecting the website’s ranking. These...

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You may or may not have heard of the term “Crawl Budget”.  A crawl budget is how many pages Google will crawl on your website on any given day. Just think. There are billions of...

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