Links are essential to eventually get your website to the first page of Google's search engine results pages (SERP's). Links help Google to understand the content in a more comprehensive way. Hence, a website...

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User Experience (UX) is a user’s behavioural pattern that Google uses to establish the ranking on Google’s SERP (Search Engine Results Pages). There are some specific signals Google considers before affecting the website’s ranking. These...

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You may or may not have heard of the term “Crawl Budget”.  A crawl budget is how many pages Google will crawl on your website on any given day. Just think. There are billions of...

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